1) Google Reader — just do it — it’s great, easy-to-use and constantly evolving. And, if you’re a GMail user, it integrates really nicely. I’d recommend people get familiar with productivity-enhancing keystrokes (you can read about them in the Google Reader Help area).

2) Blogger’s probably the easiest to get started with. But, SixApart may be even more personality/fun focused (they let you spice things up a bit). The key is to not be intimidated by the word ‘blog’. Really, a blog is nothing more than an easy way to publish content on the web. It’s sort of like a word processor that saves to the Internet — nothing more complicated than that!

3) Feedburner’s really for more advanced users. To keep distractions low, folks should just go to Blogger (or pick one of the others), and write their first post. Then write another. Then try linking to someone. After a few posts, it just starts to make sense. Most people end up scrapping their first blogs, because they realize they weren’t focused on any one thing that readers would care about. But if they still have the blogging bug, they can very easily start another one — that’s what makes it fun!