In a previous post we talked about how search engines work, and the basics of Search Engine Optimization (SEO). Now we are going to talk about how teachers on TeachStreet can use SEO to make their listings and profiles better.
We know that search engines are crawling the web and indexing the billions of sites and pages by keywords and links. So how can a teacher spice up their listings, profile page and articles using SEO?
One tool that teachers can use is Google’s Keyword Tool. This is a free tool provided by Google that allows you to find new key word ideas. This tool is perfect for finding key words by descriptive words or phrases such as “knitting” or “learn to twitter.” Also, you can generate new key word ideas by website. For example: Joseph Sunga, a teachstreet teacher, wants to find some new key word ideas. By going to Google’s Keyword Tool, and entering his TeachStreet profile’s URL, http://www.teachstreet.com/teacher/joseph-sunga, he can see all the key words generated from information found on his profile in one click of a button.
Now that you have your key words ready, follow some of our TeachStreet insider tips below to find out how best to use key words and other tricks to increase SEO.
TeachStreet Insider Tips:
- Titles - Begin with a catchy title to inform the searcher and entice them to read on. Keep in mind key words, using Google’s Keyword Tool to help you decide on what terms searchers are using in their queries.
- Add a Photo or Video – People like visuals! Add photos or videos to your profile, listings and articles to catch the eye of searchers.
- Relevant words in content and tags – Include relevant keywords that reflect your topic. If writing about Cycling, include “Biking” and “Riding” in the article, as your reader might be searching for those terms instead. Also add these alternates as “Tags.”
- Write real content for real people – Be personal and original in writing your content. Searchers want to know you, and who you are. Most importantly, make sure it’s original content. Copied content shows up lower in search results and hurts your reputation.
By following these tips and tricks, a teacher can create a vibrant and searchable profile, listing and/or article that catches the searcher’s attention and pulls them in.